Uniquely formulated, all natural, strong holding hair gel with no alcohol, flaking, beewax, or greasiness. Provides strong hold for the root of your hair for perfect parts, smooth edges, and laid, frizz-free styles. Sleeks hair with a maximum hold that doesn't dry hard but smooth and secure. Adds shine to applied area. Doesn't require heavy application - product provides great coverage for all types of clean, combed-through hair.